Long-reads
What is the role of attribution modelling?
Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap
The story of our company
Many companies choose to celebrate significant anniversaries with the publication of a corporate biography. But should they?
What lies underneath the Internet?
The Dark Web is an incredibly sophisticated marketplace, with customer satisfaction ratings, but it is also a market for stolen data and companies need to be aware of this
When the manager has to go
Football clubs can be ruthless about firing managers after a poor performance on the field
The 360° view
Channel 4 launched a 360° Diversity Charter at the beginning of 2015 as a statement of intent for actions around diversity and inclusion
In fake news we trust
If social media is increasingly the way that people ‘get’ their news, how can media organisations ensure the truth and not fake news is getting through?
Nationwide has altered how staff regard pensions
Nationwide embarked on a major behavioural change exercise to encourage employees to save more for their retirement
The rise of Twibel
What is the best course of action against allegations on social media?
Sorry seems to be the hardest word
Saying sorry after a crisis can be difficult but it can also start the healing process