Long-reads

Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap

Many companies choose to celebrate significant anniversaries with the publication of a corporate biography. But should they?

The Dark Web is an incredibly sophisticated marketplace, with customer satisfaction ratings, but it is also a market for stolen data and companies need to be aware of this

Football clubs can be ruthless about firing managers after a poor performance on the field

Channel 4 launched a 360° Diversity Charter at the beginning of 2015 as a statement of intent for actions around diversity and inclusion

If social media is increasingly the way that people ‘get’ their news, how can media organisations ensure the truth and not fake news is getting through?

Nationwide embarked on a major behavioural change exercise to encourage employees to save more for their retirement

What is the best course of action against allegations on social media?

Saying sorry after a crisis can be difficult but it can also start the healing process