Long-reads
The rise of Twibel
What is the best course of action against allegations on social media?
Sorry seems to be the hardest word
Saying sorry after a crisis can be difficult but it can also start the healing process
Will robots take over communications?
Few roles will be immune in a world of artificial intelligence but that doesn’t mean that human input is redundant
Temporarily stepping into someone’s shoes
An interim role can provide valuable experience and even new skills to comms professionals as they seek another full-time position
Is a ‘post-truth society’ new?
Is there really such a concept as post-truth society or is it just a term created by those who have lost the popular vote?
It starts from within
Cyber attacks are becoming an everyday feature of business life; one of the best defensive methods is educating employees on the need for vigilance
Telling the National Trust story
The National Trust has overhauled its social media content strategy to ensure that it is relevant and up-to-date and engaging for all audiences
Stand up and be counted
Companies know that in order to improve diversity and inclusion, they need to collect more employee data but that act is also fraught with issues