Long-reads
Alexa, say Grace
The Church of England has overhauled its digital output as it seeks to connect with new and old followers
Do the risks of influencers outweigh the benefits?
It is vital that brands establish rules of engagement when working with influencers
How NatWest’s communications moved from reactive to proactive mode
NatWest Group picked up Best In-house team at CorpComms Awards 2019
The plastic problem
Removing plastic from supermarkets requires changes along the supply chain
Anglian Water has corporate purpose at its core
Anglian Water has embedded Public Interest into its Articles of Association to ensure it lives its corporate purpose
All aboard the Homework Club
When Eurostar learned local students needed a place to study, it opened a Homework Club in its offices after-hours
The intelligence of media monitoring
Media monitoring has dramatically changed over the years, becoming more technologically sophisticated and in doing so, offering corporate communications professionals an array of analytical benefits
How much remuneration is too much remuneration?
It’s one of the most tricky issues to tackle but rebellions over executive remuneration are unlikely to die down
Making employees part of the business
When employees failed to connect with Weir’s vision, the company resolved to make all 15,000 shareholders
The CAA used social media to keep stranded Thomas Cook customers informed
When Thomas Cook went into administration, social media became an information channel for stranded holidaymakers
The Guardian achieves B Corp Status
The Guardian has achieved B Corp status, affirming once again that it puts purpose before profits