Long-reads

IHG Hotels & Resorts delayed unveiling its responsible business plan to manage the pandemic, but the end result is richer

Shortlisted: Best embodiment of corporate purpose
CovidComms Awards 2020

How LNER empowered its people to make a difference in the communities in which they live by launching a community volunteering programme

HM Prison and Probation Service
Winner: Best in-house team – public sector
CovidComms Awards 2020

Getting messaging definitions right can help define the different technology required and shape different organisational policies and approaches

The Church of England has overhauled its digital output as it seeks to connect with new and old followers

It is vital that brands establish rules of engagement when working with influencers

NatWest Group picked up Best In-house team at CorpComms Awards 2019

Removing plastic from supermarkets requires changes along the supply chain

Anglian Water has embedded Public Interest into its Articles of Association to ensure it lives its corporate purpose

When Eurostar learned local students needed a place to study, it opened a Homework Club in its offices after-hours

Media monitoring has dramatically changed over the years, becoming more technologically sophisticated and in doing so, offering corporate communications professionals an array of analytical benefits