Long-reads
What makes employees happy?
Remuneration is not the main factor in driving employee engagement
Customer service at the touch of a button
Companies are using voice technology and sonic branding to improve the customer experience
Stansted Airport moves into education
Stansted Airport has built a college to close the skills gaps of its staff and create a pipeline of potential employees in the local community
The Royal British Legion: the next century
The charity seeks to emphasise its role in welfare rather than remembrance as it seeks to become relevant to a younger generation
Comms professionals are moving into trade bodies
Communications directors are increasingly sought as chief executives of trade bodies
Grabbing viewers’ attention
Branded film content is borrowing from Hollywood and creating attention grabbing hooks within seconds of watching
Are hyperlinks the enemy of journalists?
Is it the role of journalists to include hyperlinks in their articles to satisfy SEO PRs
The roots of inequality
The Government launches proposals to make companies report their ethnicity pay gaps
Pick your working pattern, says PwC
PWC launches new system that allows potential recruits to choose what working pattern they prefer
The ethical capitalist is not in conflict with a profitable one
In creating an environment in which he put employees first, Julian Richer created a highly, successful and profitable business