Long-reads
The Scope of the partnership
A groundbreaking campaign has launched to get one million disabled people into work by 2020
How Siemens got its mojo back
Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future
Putting the blocks in place
Blockchain offers much potential but communicators need to explain its function more clearly
Welcome on board
Onboarding is a crucial part of the recruitment process and companies that neglect to offer this service may find themselves at a disadvantage
The new barbarians at the gate
Activist shareholders are becoming a regular feature of corporate life but rather than fight back, it might be better to engage
Genesis of a PR scandal
Unravelling the roots of the Bell Pottinger scandal which brought down a major PR agency
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting
Leaving the comfort of London
PR agencies are excitedly blogging about leaving their London offices to find out what is happening in the rest of the country
Getting the news out to the media
The world of media distribution services is changing to embrace more forms of content and also bloggers and influencers
Building solid foundations through corporate philanthropy
Companies are increasingly looking to set up foundations to channel their philanthropic endeavours as distinct from corporate responsibility initiatives
Is a sugar tax really the answer to childhood obesity?
The sugar tax is only a small answer to a very big question