Long-reads
The NRA is fighting back against gun reform
America’s younger generation are gunning for the National Rifle Association and they are gaining support
You are now a number in China
The Chinese government plans to rank its people according to their trustworthiness as determined by their activities on social media
How challenging are challengers?
As new entrants threaten to disrupt the financial services industry, should the old guard be worried or learn from the intruders?
The plastic issue
Blue Planet II caused a backlash against single-use plastic but recycling is not currently the simple solution that some imagine
The Scope of the partnership
A groundbreaking campaign has launched to get one million disabled people into work by 2020
How Siemens got its mojo back
Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future
Putting the blocks in place
Blockchain offers much potential but communicators need to explain its function more clearly
Welcome on board
Onboarding is a crucial part of the recruitment process and companies that neglect to offer this service may find themselves at a disadvantage
The new barbarians at the gate
Activist shareholders are becoming a regular feature of corporate life but rather than fight back, it might be better to engage
Genesis of a PR scandal
Unravelling the roots of the Bell Pottinger scandal which brought down a major PR agency
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting