Long-reads

America’s younger generation are gunning for the National Rifle Association and they are gaining support

The Chinese government plans to rank its people according to their trustworthiness as determined by their activities on social media

As new entrants threaten to disrupt the financial services industry, should the old guard be worried or learn from the intruders?

Blue Planet II caused a backlash against single-use plastic but recycling is not currently the simple solution that some imagine

A groundbreaking campaign has launched to get one million disabled people into work by 2020

Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future

Blockchain offers much potential but communicators need to explain its function more clearly

Onboarding is a crucial part of the recruitment process and companies that neglect to offer this service may find themselves at a disadvantage

Activist shareholders are becoming a regular feature of corporate life but rather than fight back, it might be better to engage

Unravelling the roots of the Bell Pottinger scandal which brought down a major PR agency

What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?

What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting