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How EY seeks to build a better working world
EY first embarked upon a purpose-driven transformation of its business in 2013 following the appointment of Mark Weinberger as chief executive
Unlocking the potential of purpose
True corporate purpose is not a cosmetic branding exercise or marketing campaign but a commitment to understanding why you are in business
It starts from within
Cyber attacks are becoming an everyday feature of business life; one of the best defensive methods is educating employees on the need for vigilance
Telling the National Trust story
The National Trust has overhauled its social media content strategy to ensure that it is relevant and up-to-date and engaging for all audiences
Stand up and be counted
Companies know that in order to improve diversity and inclusion, they need to collect more employee data but that act is also fraught with issues
How a ballot bin made smokers think twice about where they left their stubs
Environmental charity Hubbub used behavioural science techniques to encourage smokers to dispose of stubs carefully
Setting out the corporate stall
Communications planning is a vital part of an in-house corporate communicator’s duties
A Co-op for the new Millennium
The Co-op has returned to its roots, bringing back it old name and logo, as it reconnects with its members and spells out what a cooperative means today
Sharing stories at HSBC
HSBC NOW is a powerful platform to share employee stories and build engagement
One role but many hats
Community management has moved from moderation to providing a real insight into a company’s greatest free focus group