Premium
The plastic issue
Blue Planet II caused a backlash against single-use plastic but recycling is not currently the simple solution that some imagine
The AA changes direction
Consumer insight is now shaping AA’s business strategy and advertising campaigns
Do brands and humour mix on social media?
Poundland’s controversial festive campaign has focused attention again on whether brands should use humour on social media
The Scope of the partnership
A groundbreaking campaign has launched to get one million disabled people into work by 2020
How Siemens got its mojo back
Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future
Putting the blocks in place
Blockchain offers much potential but communicators need to explain its function more clearly
Welcome on board
Onboarding is a crucial part of the recruitment process and companies that neglect to offer this service may find themselves at a disadvantage
The new barbarians at the gate
Activist shareholders are becoming a regular feature of corporate life but rather than fight back, it might be better to engage
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting
Leaving the comfort of London
PR agencies are excitedly blogging about leaving their London offices to find out what is happening in the rest of the country