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How Heineken 0.0 arrived on the cobbles
A ‘wouldn’t it be great…’ conversation in the pub led to a partnership between Heineken and ITV, and a new non-alcoholic beer on tap in the Rovers Return and Woolpack
When Eurovision came to Liverpool
When Liverpool won the bid to host the 67th Eurovision Song Contest on behalf of Ukraine, it could not have predicted the scale of the challenge
Ocado Group offers investors a unique choice
Ocado Group’s investors can now swap a printed annual report for a digital one, and see the savings reinvested in child literacy
How M&S moved to a digital annual meeting
Marks & Spencer finds that virtual annual meetings have democratised shareholder advocacy and increased engagement
Five key transformations are required to unlock a powerful corporate purpose
Purpose agency Given has released a new guide that offers five steps to help companies unleash the power of their purpose
Unravelling the maze of ESG indices
There is now an ESG index for almost every eventuality but what does this mean for communications professionals?
Reckitt’s transformation started with its purpose
Reckitt has launched a new corporate purpose and corporate brand and is reframing how it tells its story as it positions for growth
How Greene King is addressing its slavery roots
A strong heritage can bring unexpected benefits to an organisation but what happens if the history makes uncomfortable reading?
IHG Hotels & Resorts unveils responsible business plan
IHG Hotels & Resorts delayed unveiling its responsible business plan to manage the pandemic, but the end result is richer
What do clients want from their PR agencies?
In 2018, market researchers Message House asked in-house communicators what they wanted from their agencies. In this article, Kelly Pinder provides a flavour of the findings which were shared at an event in September 2019
Why Lloyds Banking Group has temporarily reset its corporate purpose to help Britain recover from the pandemic
Shortlisted: Best embodiment of corporate purpose
CovidComms Awards 2020