Influencer marketing

Winner: Best use of influencers
CovidComms Awards

Shortlisted: Best use of social media
CovidComms Awards 2020

It is vital that brands establish rules of engagement when working with influencers

Winner
Boohoo takes Jamaica
Jamaica Tourist Body
Agency: Brighter PR – a FINN Partners company

Winner
Light up Xmas: The Memory Tree
Marie Curie
Agency: Hope&Glory

Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap