Corporate purpose
How EY seeks to build a better working world
EY first embarked upon a purpose-driven transformation of its business in 2013 following the appointment of Mark Weinberger as chief executive
Unlocking the potential of purpose
True corporate purpose is not a cosmetic branding exercise or marketing campaign but a commitment to understanding why you are in business
A Co-op for the new Millennium
The Co-op has returned to its roots, bringing back it old name and logo, as it reconnects with its members and spells out what a cooperative means today
Why employees now rule
The old managerial style of ‘top down command and control’ does not work anymore. Enlightened organisations are listening to employee feedback
Understanding corporate values
Drinks company Diageo has brought its values to life for its global workforce
Companies step back in time through their archives to find inspiration for today
The company archive is not a dusty repository but a vibrant source of information and inspiration
Companies increasingly share business acumen to benefit charities
Companies are looking beyond simple philanthropy and are considering ways to share knowledge and expertise with charities to improve their operations