Corporate purpose

Years after EY first launched its corporate purpose, the professional services firm launched a programme to re-engage employees

A spate of suicides at France Telecom following a corporate restructuring provides further evidence on the importance of culture

The principles of piracy could help resolve modern day challenges

Winner
Purpose, humanity, openness, together
A campaign that put our new values into action
Ministry of Justice

In creating an environment in which he put employees first, Julian Richer created a highly, successful and profitable business

The old, stuffy Land Securities has been transformed into bright, engaging LandSec

Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future

Code of conduct engagement tool box
Anglo American
Agency: Karian&Box

The Garden of Light
Marie Curie
Agency: Hope & Glory

Royal Mail and Missing People

EY first embarked upon a purpose-driven transformation of its business in 2013 following the appointment of Mark Weinberger as chief executive