Corporate purpose

Shortlisted: Best embodiment of corporate purpose
CovidComms Awards 2020

How LNER empowered its people to make a difference in the communities in which they live by launching a community volunteering programme

Delivering redundancy news does not have to be cruel, as Brian Chesky, CEO of Airbnb, demonstrated this week

Anglian Water has embedded Public Interest into its Articles of Association to ensure it lives its corporate purpose

When employees failed to connect with Weir’s vision, the company resolved to make all 15,000 shareholders

The Guardian has achieved B Corp status, affirming once again that it puts purpose before profits

Winner
Making mental health matter
LNER and Campaign Against Living Miserably

Winner
London North Eastern Railway

Activists are causing arts organisations to rethink – and even return – financial donations from corporate sponsors, which can leave both sides looking exposed

Years after EY first launched its corporate purpose, the professional services firm launched a programme to re-engage employees

A spate of suicides at France Telecom following a corporate restructuring provides further evidence on the importance of culture