Corporate Reputation
Transforming a staid property company into a dynamic one
The old, stuffy Land Securities has been transformed into bright, engaging LandSec
You are now a number in China
The Chinese government plans to rank its people according to their trustworthiness as determined by their activities on social media
Do brands and humour mix on social media?
Poundland’s controversial festive campaign has focused attention again on whether brands should use humour on social media
Anatomy of the Bell Pottinger scandal
The explosive behind-the-scenes story of the scandal that has rocked Bell Pottinger
When the manager has to go
Football clubs can be ruthless about firing managers after a poor performance on the field
In fake news we trust
If social media is increasingly the way that people ‘get’ their news, how can media organisations ensure the truth and not fake news is getting through?
Sorry seems to be the hardest word
Saying sorry after a crisis can be difficult but it can also start the healing process
It starts from within
Cyber attacks are becoming an everyday feature of business life; one of the best defensive methods is educating employees on the need for vigilance
What is the true value of a brand?
Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another
The pay divide
Executive remuneration is the thorny issue that never goes away for corporate affairs directors
The heel-ing process
When a contractor was sent home for wearing the wrong shoes, it caused PwC to reconsider its approach