Tackling one of Africa’s last taboos
How ActionAid raised awareness about female genital mutilation – a practice that, while illegal in many African countries, impacts millions of women every year
How to work with LADbible
LADbible has moved away from its laddish roots and is now a massive media organisation that brands need to work with
The AA changes direction
Consumer insight is now shaping AA’s business strategy and advertising campaigns
Do brands and humour mix on social media?
Poundland’s controversial festive campaign has focused attention again on whether brands should use humour on social media
The value of print
Many organisations still see real value in producing a printed publication for their employees
Welcome on board
Onboarding is a crucial part of the recruitment process and companies that neglect to offer this service may find themselves at a disadvantage
Soaring to safety
London Air Ambulance uses social media to remind followers that it is an emergency service that is a charity
Addressing the gender pay gap
New legal disclosure requirements will force companies employing more than 250 people to reveal their gender pay gaps using four different metrics
Leaving the comfort of London
PR agencies are excitedly blogging about leaving their London offices to find out what is happening in the rest of the country
Getting the news out to the media
The world of media distribution services is changing to embrace more forms of content and also bloggers and influencers
Travelling with culture
Transport for London’s Poems on the Underground has brightened commuters’ lives for more than 30 years
The rise of Twibel
What is the best course of action against allegations on social media?