Can we depend on pollsters?
Why did pollsters get the results of the 2015 general election so wrong and what lessons have they learned?
It’s time to celebrate
Celebrating memorable anniversaries can help organisations build employee advocacy and bolster stakeholder relations
Understanding corporate values
Drinks company Diageo has brought its values to life for its global workforce
All the world’s a stage
London’s Theatreland is embracing social media to connect with fans and create brand ambassadors for each show
A recipe for newsjacking
When firefighter Mat Riley competed in The Great British Bake Off, it effectively gave permission for the London Fire Brigade to talk about the show, but what are the rules of brandjacking?
Are wearables the future?
Human implants are being tested but is that taking wearables just too far?
H is for Hyperlinks
The A to Z of media relations
Supported by Unicepta
H is for Hyperlinks
Noun
