Andrew Cave

Unravelling the roots of the Bell Pottinger scandal which brought down a major PR agency

Companies are increasingly looking to set up foundations to channel their philanthropic endeavours as distinct from corporate responsibility initiatives

Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap

Many companies choose to celebrate significant anniversaries with the publication of a corporate biography. But should they?

Football clubs can be ruthless about firing managers after a poor performance on the field

Few roles will be immune in a world of artificial intelligence but that doesn’t mean that human input is redundant

Communications planning is a vital part of an in-house corporate communicator’s duties

Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another

The travel industry may appear to be all about sun, sea and sand but the reality is regular mini crises and occasional tragedies

From zero to hero – Leicester City will now go down in footballing history but keeping their feet on the ground will serve the team well