Social media
Best external event
Winner
Light up Xmas: The Memory Tree
Marie Curie
Agency: Hope&Glory
Soaring to safety
London Air Ambulance uses social media to remind followers that it is an emergency service that is a charity
What is the role of attribution modelling?
Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap
A heart stopping moment
The British Heart Foundation used social media to encourage 100,000 people to learn CPR on its annual Restart a Heart Day
What is the true value of a brand?
Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another
Keeping in touch with old colleagues
EY and LinkedIn are working together to connect with the professional services firm’s alumni
Virtual reality is gradually becoming mainstream
Organisations are exploring virtual reality solutions to bring experiences direct to the consumer