Social media

Winner
Light up Xmas: The Memory Tree
Marie Curie
Agency: Hope&Glory

London Air Ambulance uses social media to remind followers that it is an emergency service that is a charity

Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap

The British Heart Foundation used social media to encourage 100,000 people to learn CPR on its annual Restart a Heart Day

Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another

EY and LinkedIn are working together to connect with the professional services firm’s alumni

Organisations are exploring virtual reality solutions to bring experiences direct to the consumer