Media relations
Media distribution services need an overhaul
Journalists blame PRs for irrelevant press releases, but perhaps their anger should be directed at media distribution services
What is off the record?
It’s not surprising that PRs get confused by the term ‘off the record’ as journalists interpret it in so many different ways
The Royal British Legion: the next century
The charity seeks to emphasise its role in welfare rather than remembrance as it seeks to become relevant to a younger generation
Are hyperlinks the enemy of journalists?
Is it the role of journalists to include hyperlinks in their articles to satisfy SEO PRs
To injunct or not to injunct
You may not like what the journalists are planning to write, but is it ever appropriate to threaten an injunction to prevent publication?
Tackling an undercover reporter
Chicken producers 2 Sisters Group had to respond to allegations made by an undercover reporter
How to work with LADbible
LADbible has moved away from its laddish roots and is now a massive media organisation that brands need to work with
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting
Getting the news out to the media
The world of media distribution services is changing to embrace more forms of content and also bloggers and influencers