Campaigns
New life is breathed into Garden of Life
Last year Marie Curie and agency Hope&Glory picked up the Grand Prix trophy at the CorpComms Awards for their Garden of Light campaign. Rather than rest on their laurels, this year they have revamped the Garden’s special features to ensure awareness of Marie Curie’s work continues to rise
The AA changes direction
Consumer insight is now shaping AA’s business strategy and advertising campaigns
Do brands and humour mix on social media?
Poundland’s controversial festive campaign has focused attention again on whether brands should use humour on social media
The Scope of the partnership
A groundbreaking campaign has launched to get one million disabled people into work by 2020
Best partnership
The launch of Trapped in a Bubble – an investigation into triggers for loneliness in the UK
Co-op and the British Red Cross
Best international campaign
Forever against animal testing
The Body Shop International
Campaign partner: Cruelty Free International
Agencies: Another Word, International Talent Brands
Best employee engagement programme
Code of conduct engagement tool box
Anglo American
Agency: Karian&Box
Best communications by a public sector organisation
The Big Bang Experiments
EngineeringUK
Agency: Hope&Glory PR