Helen Dunne

EY first embarked upon a purpose-driven transformation of its business in 2013 following the appointment of Mark Weinberger as chief executive

True corporate purpose is not a cosmetic branding exercise or marketing campaign but a commitment to understanding why you are in business

The Co-op has returned to its roots, bringing back it old name and logo, as it reconnects with its members and spells out what a cooperative means today

A sleepover at a planetarium for 25 children with Type 1 Diabetes allowed Abbott Laboratories to showcase new technology that monitors their condition without the need for painful injections

When Hampshire Constabulary retried a suspect already acquitted of the brutal murder, the communications strategy needed to be carefully defined

Did social media provide a better insight into the EU Referendum than pollsters’ predictions?

When a contractor was sent home for wearing the wrong shoes, it caused PwC to reconsider its approach

Corporate affairs directors rank themselves below seven function heads when asked who makes a good non-executive director, a new report reveals