Winners of the CorpComms Awards announced
The John Lewis Partnership and its agency Given emerged as the big winners at the CorpComms Awards 2022, when they picked up the Grand Prix trophy as well as accolades for the Best Embodiment of Corporate Purpose, Best Employee Engagement and Best Internal Communications Strategy
The John Lewis Partnership and its agency Given emerged as the big winners at the CorpComms Awards, in association with Unicepta, on 17 November at London’s Porchester Hall picking up the Grand Prix trophy.
The employee-owned organisation also picked up the trophies for Best Embodiment of Corporate Purpose, as it sought to re-engage its 78,000 partners with a refreshed purpose that remained true to the founding vision of John Spedan Lewis, and Best Employee Engagement Programme and Internal Communications Strategy as the new purpose rolled out across both John Lewis and Waitrose.
Matt Ridsdale, executive director of Camelot, received the Communications Professional accolade for his work in recent years, which included an innovative solution to save local theatres and enable them to stage pantomime performances despite Covid restrictions on audience numbers.
More than 450 guests attended the gala evening, which was hosted by Irish comedian Jason Byrne, where they saw Transport for London getting recognised for its work launching the Elizabeth Line and Dogs Trust receiving a trophy for its campaign to highlight its fostering arm, after the animal welfare charity saw an unprecedented rise in the number of dogs being brought to its rehousing centres as owners worried about the rising cost of living.
The two-person communications team for AkzoNobel, which is best known for its Dulux paint brand, picked up the trophy for Best in-house corporate communications team while Accenture was awarded Best in-house media relations team for the second year running. The judges noted how both entries highlighted the individual strengths of each team member, while offering insights into how they worked together. Amy Stone, senior communications consultant at Hard Numbers, was the recipient of the Young Achiever award while Victor Pinchuk Foundation’s Russian War Crimes House, a photographic and video exhibition of war crimes against Ukrainian people, which debuted in Davos, received the Editor’s Award.
The results:
Best community initiative
WINNER
The National Databank
Virgin Media O2, with Good Things Foundation
Agencies: Hope & Glory, Missive
Best consumer campaign
WINNER
The pathway to inclusive investment
BNY Mellon
Agency: FTI Consulting
Best corporate campaign
WINNER
Reshaping results
EY-Parthenon
Agency: Wardour
HIGHLY COMMENDED
Champions of SMB
Sage Group
Best corporate website
WINNER
group.legalandgeneral.com/en/inclusive-capitalism
Legal & General
Agency: Wardour
HIGHLY COMMENDED
lloydsbankinggroup.com
Lloyds Banking Group
Best digital campaign
WINNER
Milliways
Agency: Headland
Best diversity and inclusion programme
WINNER
Black internship programme
Health Data Research UK
Best embodiment of corporate purpose
WINNER
A Journey to Happier – How JLP embodied their new Purpose
John Lewis Partnership
Agency: Given
HIGHLY COMMENDED
Schneider Electric
Agency: Team Lewis
Best leadership communications
WINNER
New division, New leader
How we engaged colleagues with authentic leadership through a period of change
Legal & General
Agency: Kaptcha
Best media relations campaign
WINNER
Cost of living campaign
Dogs Trust
Best publication
WINNER
Perspective
Brewin Dolphin
Agency: Wardour
HIGHLY COMMENDED
Beyond Words – Images from the COVID-19 Pandemic
Oxford University Hospitals NHS Foundation Trust
Best use of video
WINNER
The Boxer
DRPG
Best low budget campaign
WINNER
Launching the Elizabeth Line
Transforming transport in London
Transport for London
HIGHLY COMMENDED
Love Admin
Guy’s and St Thomas’ NHS Foundation Trust
Best live event
WINNER
The World Audiences Summit 2022
Kantar
Agency: Tyler Events
Best internal communications strategy
WINNER
How To Be Happier – Creating Purpose For 78,000 Partners
John Lewis Partnership
Agency: Given
Best employee engagement
WINNER
How To Be Happier – Creating Purpose For 78,000 Partners
John Lewis Partnership
Agency: Given
Best wellbeing initiative
WINNER
Growing Stronger Together – Rest, Reflect, Recover
Oxford University Hospitals NHS Foundation Trust
Best international campaign
WINNER
Work 2035: The Born Digital Effect
Citrix
Agency: Man Bites Dog
Best use of content
WINNER
Tomorrow, Today
Accenture
Agencies: Taylor Made Media, Fourteen Forty
In-house media relations team
WINNER
Accenture
HIGHLY COMMENDED
St James’s Place Capital
In-house corporate communications team
WINNER
AkzoNobel
HIGHLY COMMENDED
Kent Police
Best crisis management
WINNER
Best crisis management
Helping Amigo Home Loans Survive
Amigo Loans
Agency: Lansons
Young achiever
WINNER
Young achiever
Amy Stone
Senior communications consultant
Hard Numbers
Editor’s Award
WINNER
Russian War Crimes House
Victor Pinchuk Foundation
Agency: Finn Partners
Communications professional of the year
WINNER
Matt Ridsdale
Executive director
Camelot
Grand Prix
WINNER
John Lewis Partnership