Will robots take over communications?
Few roles will be immune in a world of artificial intelligence but that doesn’t mean that human input is redundant
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting
The 360° view
Channel 4 launched a 360° Diversity Charter at the beginning of 2015 as a statement of intent for actions around diversity and inclusion
When the manager has to go
Football clubs can be ruthless about firing managers after a poor performance on the field
Nationwide has altered how staff regard pensions
Nationwide embarked on a major behavioural change exercise to encourage employees to save more for their retirement
Getting the news out to the media
The world of media distribution services is changing to embrace more forms of content and also bloggers and influencers
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Leaving the comfort of London
PR agencies are excitedly blogging about leaving their London offices to find out what is happening in the rest of the country