Strategic Comms Awards

Best integration of ESG into an annual report

Agency: Luminous

Having evolved its five-year business strategy to focus on four key priorities, coupled with a new regulatory environment, drinks company Britvic took the opportunity to create a unique and tailored annual report in 2020 that communicated its story in a more compelling way than before. At the core of its strategy is Britvic’s sustainability business programme Healthier People, Healthier Planet , and the drinks company was keen to reflect this emphasis on ESG throughout its report.

Its clear and comprehensive focus on ESG strategy had already been recognised by research analysts, but the report offered the opportunity to showcase this to a wider range of stakeholders.


Consequently, the report balances Britvic’s business narrative with case studies reflecting its non-financial performance, such as its enhanced plan to produce all its plastic bottles in the British market from 100 per cent rPET by the end of 2022 or the launch of four network groups to promote diversity and inclusion, such as B-Seen, which is passionate about attracting, retaining and championing employees with disabilities.

The report highlights a responsible business, through a story of values, culture, wellbeing, diversity, inclusion, and community engagement. It also feeds into its Modern Slavery Act Transparency Statement.

A 13-page Sustainable Business section provides more in-depth information about Britvic’s work, including how it has integrated the UN’s Sustainable Development Goals across its strategy, having identified 12 that are most material to its business and offer the greatest opportunity to make a positive impact.

The report outlines Britvic’s 2025 targets for each goal, including doubling employee community days against a 2020 baseline, and a 35 per cent reduction in Scope 3 emissions. There are also clearly marked sections on streamlined energy and carbon reporting as well as TCFD, and its commitment to that framework. This detailed content provides relevant information in relation to ESG for internal and external stakeholders.