National Farmers’ Union (NFU) won the Grand Prix at the tenth annual CorpComms Awards 2015, after the judges commended it for its overall work in changing public opinion.
Nearly 70 per cent of the British public questioned in NFU’s annual survey had a favourable or very favourable view of UK farmers, whilst three quarters believed it to be beneficial to the environment, both numbers increasing since 2013.
Its videos, which tell the story of farming, from the beginnings of a roast dinner to its environmental credentials, were viewed more than 450,000 times on Facebook and 150,000 times on YouTube within the course of a year.
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