by Sheli Rodney on 28/07/2010 | del.icio.us | digg | reddit
Procter & Gamble (P&G) and the International Olympic Committee (IOC) have announced a global partnership which will commence with the London 2012 Games and continue through all subsequent Games until 2020.
The Pringles-to-Pantene brands giant's Team USA partnership at the Vancouver 2010 Olympic Winter Games increased its market share and boosted sales by just under $100 million (£64 million).
IOC President Jacques Rogge said: 'P&G's global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience and their financial support over the next decade will benefit the entire Olympic Movement including the athletes themselves.
by Sheli Rodney on 28/07/2010
by Helen Dunne on 26/07/2010
by Louisa Coward on 22/07/2010
by Louisa Coward on 21/07/2010
by Louisa Coward on 20/07/2010
by Louisa Coward on 20/07/2010
by Louisa Coward on 19/07/2010
by Louisa Coward on 19/07/2010
by Louisa Coward on 19/07/2010
by Louisa Coward on 16/07/2010Join us on twitter...
CorpComms Election Countdown brought you the best election analysis from our political experts. Check in daily for more comment and a daily news digest of the top stories.
In May we examine the airlines' use of social media during the ashcloud crisis, we hear insiders' tips from the media trainers in the wake of the televised leaders' debates. We also follow up with the best snippets from the second successful Precise Exchange breakfast briefing entitled Social media for corporates: essential channel or unnecessary distraction?
Our new awards ceremony, in association with PR Newswire, that celebrates the most innovative use of digital media in corporate communications strategies. In keeping with this dynamic industry, the awards will be presented at a fun packed drinks reception – the Monster Digerati Party.
To your inbox:
Keep up with all the latest news, events, reports, surveys and featured
jobs, delivered directly to your inbox from CorpComms columnists.
To receive your weekly e-bulletin register here.
To your door:
Give your business a competitive advantage with more in-depth information,
thought provoking analysis and insights into current debates, opinions and
trends delivered directly to your door with CorpComms Magazine. To set up a
subscription contact us on subs@corpcommsmagazine.co.uk.