Pestaurant, Rentokil Initial’s pop-up restaurant that challenged passers-by in 11 countries to try an array of pest-related food, was crowned the Grand Prix winner in this year’s CorpComms Awards.
The ongoing initiative, which also picked up the trophy for the Best Live Event – External and received a Highly Commended citation for Best International Campaign, was viewed by the judges as truly innovative and creative.
Pestaurant has increased brand awareness for Rentokil Initial, which worked with agency Brands2Life on the campaign, in each of the countries that participated this year, and has had a demonstrable impact on sales for the pest control company.
January: The risk of reputation: as protecting reputation moves into the boardroom, who should claim responsibility for the challenge? How Grant Thornton used crowdsourcing to determine corporate strategy; After seven years, SABMiller's website was in need of an update; CorpComms Awards 2014: who picked up the trophies and why they received the accolade;