Procter & Gamble announces Olympic partnership
by Sheli Rodney on 28/07/2010 | del.icio.us | digg | reddit
Procter & Gamble (P&G) and the International Olympic Committee (IOC) have announced a global partnership which will commence with the London 2012 Games and continue through all subsequent Games until 2020.
The Pringles-to-Pantene brands giant's Team USA partnership at the Vancouver 2010 Olympic Winter Games increased its market share and boosted sales by just under $100 million (£64 million).
IOC President Jacques Rogge said: 'P&G's global reach and consumer insight will be a real boost in our efforts to communicate the Olympic values to a worldwide audience and their financial support over the next decade will benefit the entire Olympic Movement including the athletes themselves.
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