Walmart, the American owner of supermarket group Asda, has launched a new corporate blog to challenge conventional opinions about its operations.
The world's largest retailer hopes its blog will allow offer a new insight into its business. It will share stories from some of its 2.2 million employees who serve customers in more than 11,000 stores, as well as offering information on initiatives, such as helping military veterans build careers in retail and food safety.
In a blog entitled Telling Walmart's Story, senior director of digital communications Chad Mitchell, writes: 'It's easy to only focus on the big picture. Our goal with this blog is to tell real stories that you might not have heard. We'll also announce news here, and likely tackle some tough issues at times.'