HSBC NOW, the internal communications team behind banking group HSBC, took home the trophy for Best Digital Team at the 2016 DigiAwards, after creating a global video crowdsourcing app to tell the stories of 257,000 staff across 71 countries, leading to a resurgence of employee pride and advocacy after a drop in the first quarter of 2015.
Judges commended the two-woman team for breaking new ground with ‘a truly avant-garde production process’, as they beat formidable competition for the crown in agencies two-time winner Blue Rubicon, FTI Consulting and Lansons.
HSBC NOW also took home the trophy for Best use of digital media in internal communications for Raj’s Story, a series of videos which inspired a drive of stem cell donations in the hope that 51-year-old employee Raj Bhuller would find a match.
August 2016: The challenge of travel: It's not all sun, sea and sand when communicating in the travel industry; Examining various methodologies behind the different brand valuation tables; Is Facebook at Work about to revolutionise internal communications?; Why in-house communicators need to fight back against negative backlash