Issue 116 | February 2018

The Plastic Issue

How organisations are reacting to the growing backlash against plastics

In this issue...

  • Should brands use humour on social media?
  • Finding value in printed corporate publications
  • Are challenger banks challenging the communications norm?
  • How consumer insight has shaped the AA's latest business strategy?
  • Blockchain offers much potential but communicators need to learn to articulate its story better
  • How a groundbreaking partnership between Virgin Media and Scope aims to get one million disabled people into work by 2020
  • How Arla has created a corporate identity to resonate with consumers
  • Is PRSV the future? 

Cover of Issue 116