Issue 116
1 February, 2018

Blue Planet II caused a backlash against single-use plastic but recycling is not currently the simple solution that some imagine

As new entrants threaten to disrupt the financial services industry, should the old guard be worried or learn from the intruders?

Blockchain offers much potential but communicators need to explain its function more clearly

How does blockchain work?

Many organisations still see real value in producing a printed publication for their employees

Siemens embarked on a major project to embed an employer brand that imbued all 310,000 employees with an understanding of the business and a vision for the future

A groundbreaking campaign has launched to get one million disabled people into work by 2020

Poundland’s controversial festive campaign has focused attention again on whether brands should use humour on social media

Consumer insight is now shaping AA’s business strategy and advertising campaigns