Transport for London (TfL) has decorated 50 of its Santander ‘Boris’ bikes in rainbow colours to celebrate Pride, which starts in the capital city tomorrow (24 June) and supports the rights of the LGBT+ community.
People will be able to hire a bike displaying rainbow livery on its rear mudguard, to ‘demonstrate how proud the capital is of its diversity’, according to TfL.
The organisation has also introduced new designs to its stations, with the words #loveislove adorning the Oxford Street entrance to Tottenham Court Road station and a number of central London station signs being transformed into rainbow colours for the duration of the Pride celebrations, which lasts until 9 July.
On 8 July, the day of the Pride parade, TfL will add rainbow flags at several bus stops, including two in the Charing Cross area which will be kept there permanently after the celebrations to serve as a symbol of the organisation's support for the LGBT+ community.
This year's initiatives build on last year’s installation of the LGBT-themed crossing lights around Trafalgar Square, as well as a rainbow-coloured black cab, bus and DLR train. The theme for this year’s Pride is ‘Love happens here’.
Ben Lyon, chair of OUTbound, TfL's LGBT+ Staff Network Group, said: `The capital is one of the most diverse cities in the world and we are extremely proud to be part of the message to the world that, whatever your sexual orientation, London is open and welcomes you.'