Preparing for a media interview Article icon


Electric Airwaves has polled its 70+ roster of journalists to help companies in their communication preparations. Here is a list of questions that its team of journalists are typically putting to businesses and organisations they are interviewing at this time:


  • Do you have faith in the government’s handling of the coronavirus crisis? 
  • Do you think the government’s business support measures go far enough?
  • What do you think about the banks’ response to supporting businesses?
  • What do you think of other European/ Scottish government’s different approaches?
  • How would you like the government to support your own business?
  • How is it affecting business? How much has footfall / sales dropped? Are clients cancelling / suspending contracts? We hear lots of businesses are fearful of going bust, is that a worry for you? What would be the tipping point for you as a business in trying to manage this situation?
  • Do you have enough cash reserves to stay afloat? For how long? When will you breach your banking covenants?
  • How much stock do you have? When will production stop? What supply chain difficulties are you having?
  • Will this change how you do business in the short term and the long term?
  • Did you have a pandemic crisis plan? Why not after SARS, H1N1 etc? How has it been useful in this situation?
  • What are you learning from this?
  • Why are your production lines/ offices still open? Isn’t it that you’re putting profit before people? You’ve made office staff work from home because you say you care about their welfare. If production lines are still open, why are your office workers more important to you than production staff?
  • How many people in the business are ill? Any deaths? Any serious cases at director or board level?
  • What support are you offering employees? Are you just offering the minimum sick pay or government 80& wage subsidy or are you being more generous? Are you paying staff who are self-isolating even though they’ve not tested positive?
  • What about people on contracts or casual labour – how are you supporting them? Are you treating them differently? Why?
  • Are we all in this together? Will you be paying out any director bonuses due to be paid? Will employee wage cuts be matched by the same for directors?
  • At what point does business viability conflict with your stated aim to support employees and suppliers? When will you reach that point?
  • If there is a recession, do you think it will be deep yet short or a long, downward plunge?
  • The government is making extraordinary spending commitments which will leave the country with massive debts for decades to come. What impact do you think that will have on businesses?
  • Do you think the government should step back from its red line 31 December Brexit deal deadline?