Marie Curie & Hope&Glory win Grand Prix Article icon


The Garden of Light, a temporary installation to promote Marie Curie's annual daffodil appeal, received two trophies and a highly commended certificate at this year's CorpComms Awards.

The installation, which was devised and created by agency Hope&Glory, was awarded the Grand Prix trophy after picking up the Best Consumer Campaign accolade. 

Every year Marie Curie's 2,100 nurses provide free care to more than 40,000 people suffering from terminal illness and support for their family and friends,  allowing them to die in their own homes. The installation, which kicked off Marie Curie's Great Daffodil Appeal, featured 2,100 handmade daffodils, each representing one of the charity's nurses, to demonstrate how they support people through their darkest hours. The judges felt that it 'clearly brought to life the work of Marie Curie nurses'.

Aviva and UK Power Networks were also big winners on the night, which was hosted by comedian Rhys James, each picking up two trophies. Aviva won recognition for its annual report, its second consecutive win in that category, and also for its work with the British Red Cross. The Best CSR Strategy trophy was awarded for its Global Mapathon, in which more than 1,000 employees across 13 markets, including chief executive Mark Wilson, volunteered their time to map more than 126,000 buildings and 18,000 kilometres of road, in remote areas of Malawi.

UK Power Networks received a trophy for both the printed and online versions of its annual report, in association with agency Instinctif Partners. It adopted an unusual approach in developing the strategy for these publications by holding employee workshops across its business to find out what they would like to read about in an annual review.

Elsewhere, the Scouts Association picked up the Best Media Relations trophy for its #Cubs100 campaign, a year long celebration of the cubs' centenary, while the Polish Cultural Institute was awarded Best Corporate Campaign for its #BetterThanThat  initiative to tackle a rise in hate crimes in the wake of the Brexit vote.