Jon Sellors shares his Meaning of Life Article icon


Jon Sellors, head of corporate affairs at LV=, conducts his personal stock take

What was your childhood ambition? 

To be a pole-vaulter


How did you get into corporate communications?

I covered someone’s maternity leave as a junior press officer and worked my way up


What do you love about it? 

Loads. The variety, seeing a good idea come to fruition, working with impressive people, the social side, handling a difficult issue

What three qualities do you look for in recruits to your team? 

It depends on the level I’m recruiting for but basically enthusiasm, team fit and inquisitiveness


Who has been your best advisor or mentor and why?

Phil Wilson-Brown at RSA. He was a great board level adviser, a strong believer in integrated communications who always had time for people and gave good advice.  He also trusted me enough to send me to Canada for four months to run the comms function there. A fantastic opportunity where I learnt so much both about myself and about work.


Which living person do you most admire?

Tim Berners-Lee


Do you possess any hidden talents?

I’ve been part of several Guinness World Record attempts, one of which involved being the back end of a pantomime reindeer

If you could be a superhero just for one day, which one would you be?

Hong Kong Phooey


Outside work, what are you most passionate about? 



If you could change one thing in the world, what would it be?

Solve homelessness


What would your perfect gadget or app do? 

It already exists; the radio


If you could go back in time to any period of history, what would it be? 

To the Ashes bodyline series 1932/3


Who would be on your guest list for a fantasy dinner party? 

Alive: Tony Blair, Helena Bonham-Carter, Michel Roux Jnr, Laura Kuenssberg, Morrissey, Pam Ayres & Jo Whiley

Dead: PG Wodehouse, Keith Floyd, Victoria Wood, John Mortimer & Caroline Aherne


And the meal? 

Cevice, venison, rhubarb crumble and custard