He might not have won Best Picture but Get Out director Jordan Peele reigned supreme on Twitter, becoming the most tweeted about celebrity in the UK during the Oscars ceremony.
Peele, who won Best Original Screenplay, was mentioned 2,565 times during the broadcast, according to data from Kantar Media, while The Shape of Water director Guillermo Del Toro, who took home Best Picture and Best Director, was tweeted about 684 times in comparison. Peele’s tweet I just won an Oscar. WTF?!? Was the most retweeted of the broadcast, with around 1,500 retweets.
Kantar Media also used its Social TV Ratings tool to analyse UK-based Twitter activity around the Oscars during the week preceding the ceremony, and found that #GetOut, #MeToo and #TimesUp were the most popular hashtags. #GetOut remained the most popular hashtag during the broadcast window, beating #TheShapeofWater by almost 800 tweets.
However, The Shape of Water was a part of the biggest moment of the ceremony as it was awarded Best Picture, generating 645 tweets in 60 seconds.
Despite only being nominated in one category (Best Original Song), surprise hit The Greatest Showman performed well on Twitter, becoming the most mentioned film not to win an award in the week leading up to the ceremony, including the night itself.
Keala Settle, who
played the bearded lady Lettie Lutz in the film and performed the movie’s
anthem ‘This is Me’ at the ceremony, was the celebrity that was mentioned most
on Twitter in the 48 hours before the awards, followed by Margot Robbie. Settle
was also the most talked about nominee who didn’t take home an award, with
1,433 Tweets over the week leading up to the ceremony and including the night
Overall, UK Twitter
users tweeted about the Oscars 183,235 times, making 97,995,590 impressions
over the week before the ceremony. Men made up a slim majority of the Tweeters
during this period, accounting for 53 per cent of tweets (36,310), compared
with women, who accounted for 32,892 tweets.