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Wolverhampton Wanderers Football Club

Agency: drp

Football fans are passionate individuals, so Wolverhampton Wanderers asked them to submit poems as part of a competition Ode to Wolves that best encapsulated what the club and being part of a supporters’ community meant to them.

The call for entries was made via the club’s official website and Facebook page as well as fan forums, such as Molineaux Mix, named after the club’s stadium. The winning poem would be made into a film that would premiere at the team’s End of Season event and then be used for promotional purposes.

This is our love was composed by season ticket holder Steven Power, and describes the highs and lows he has experienced as a fan watching Wolverhampton Wanderers from the Jack Harris stand.

Agency drp was asked to create a powerful film that would capture what it means and feels like to be a fan of Wolverhampton Wanderers on a typical match day. Ultimately, it was decided to put the poem at the heart of the film but also to feature Power as narrator.

Filmed over two days, the video features Power narrating to camera and from his season ticket seat interspersed with past and current players delivering some of the lines, with archive footage and images of match day celebrations illustrating the lines.

First shown at the End of Season dinner, the film was then hosted on the Club’s YouTube channel, where it has since been viewed more than 19,000 times, and distributed through fan sites and social media. Local news outlets across the West Midlands also featured the poem.

Its central message This is our love has since been made into a banner stretching the length of the Stan Cullis Stand in the Molineaux Stadium.

Two years since its launch, the film is still being distributed by Wolves fans and is often brought up in conversation strands on Wolverhampton Wanderers’ fan message boards and forums under the headings ‘What makes us proud to be Wolves supporters?’ It is also shown on match days throughout the stadium.