#92 - Article Evaluation

Measurement by another name

The latest metric to assist communicators in their efforts to measure their impact

#89 - Article Evaluation

What is the value of PR?

A Paris-based communicator is working to solve the conundrum that faces the PR industry

#74 - Article Evaluation

The value of data

The role of data in Obama's re-election campaign

Article Professional development

Andrew Brown shares his Meaning of Life

The director of communications and public affairs at Ageas UK talks woodwork, contrarian views and Bananaman

Article Public relations

Garden of Light breathes new life into long-standing appeal

Marie Curie and Hope&Glory partnered again this year to build on and revitalise last year's award winning campaign  

Article Public relations

The Co-op tackles the thorny subject of death

When its own consumer research revealed that people don't like talking about death or funerals, often until it is too late, the Co-op decided to act