#92 - Article Evaluation

Measurement by another name

The latest metric to assist communicators in their efforts to measure their impact

#89 - Article Evaluation

What is the value of PR?

A Paris-based communicator is working to solve the conundrum that faces the PR industry

#74 - Article Evaluation

The value of data

The role of data in Obama's re-election campaign

Opinion Corporate reputation

Purpose should guide every decision

Delivering redundancy news does not have to be cruel, as Brian Chesky, CEO of Airbnb, demonstrated this week

Article Public relations

What do clients want from their PR agencies?

In 2018, market researchers Message House asked in-house communicators what they wanted from their agencies. In this article, Kelly Pinder provides a flavour of the findings which were shared at an event in September 2019

Article Internal communications

Delivering the message with the right tools

The use of messaging tools during the coronavirus may have lacked strategic planning but they can still be deployed by comms teams, says Andrew Holt