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Victoria Geoghegan returns to frontline PR after Gupta scandal

The PR executive most closely associated with the Gupta affair that brought down Bell Pottinger returns to work

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Evaluation

#92 - Article Evaluation

Measurement by another name

The latest metric to assist communicators in their efforts to measure their impact

#89 - Article Evaluation

What is the value of PR?

A Paris-based communicator is working to solve the conundrum that faces the PR industry

#74 - Article Evaluation

The value of data

The role of data in Obama's re-election campaign