Aviva won the award for Best Embodiment of Corporate Purpose at the CovidComms Awards for how the organisation supported its colleagues, customers and the communities in which it operates
More than two thirds of the public can name brands and companies that have behaved well in these times but Tesco emerges as the winner
Aviva was determined that its comms strategy would not add to colleagues' burdens during the pandemic
Aviva determined that, whatever else its colleagues faced, there should no confusion about what it was saying. Clarity was key.