Article Corporate reputation

Why Aviva won Best Embodiment of Corporate Purpose

Aviva won the award for Best Embodiment of Corporate Purpose at the CovidComms Awards for how the organisation supported its colleagues, customers and the communities in which it operates

Opinion Corporate reputation

Purpose should guide every decision

Delivering redundancy news does not have to be cruel, as Brian Chesky, CEO of Airbnb, demonstrated this week

Article Corporate reputation

Tesco is recognised for its good works during lockdown

More than two thirds of the public can name brands and companies that have behaved well in these times but Tesco emerges as the winner

Article Internal communications

Aviva was determined that its comms strategy would not add to colleagues' burdens during the pandemic

Aviva determined that, whatever else its colleagues faced, there should no confusion about what it was saying. Clarity was key.

Article Internal communications

Delivering the message with the right tools

The use of messaging tools during the coronavirus may have lacked strategic planning but they can still be deployed by comms teams, says Andrew Holt

#119 - Article Public relations

Getting to the root of inequality

An early examination of the Government's plans to make companies report their diversity pay gap