KANTAR EXCHANGE: The Authenticity Gap
Location: The Goldsmiths Centre, 42 Britton Street, Farringdon, EC1M 5AD
Trust in the media is low, and communications and PR professionals face increasing challenges in gaining consumers' trust.
Join us and a panel of communications experts from pladis Global, London North Eastern Railway and more, to explore the critical role comms teams play in ensuring brands communicate in an authentic and genuine way.
- What is the 'authenticity gap' and how is it measured?
- What is the role of communications teams in closing the gap?
- How can brands be authentic at a time when consumers are increasingly sceptical about corporate messaging?
The panel will be chaired by Helen Dunne, Editor of CorpComms Magazine.
If you have a query, or if there's something you'd like to chat to us about, let us know:
CovidComms Awards 2020
Introducing - for one year only - the CovidComms Awards, to celebrate excellence in communications during the pandemic
To enter, simply visit www.covidcommsawards.comView award