Corporate Reputation Summit 2018
The second Corporate Reputation Summit
Supported by Kantar Media, Message House and Teneo Blue Rubicon
4 October 2018
Free to attend for senior in-house communications professionals ONLY
Location: One Birdcage Walk, Westminster, London SW1H 9JJ
To register for a place, please email email@example.com.
Open for registration
The science comes before the art
Raj Kumar, global director, corporate reputation and brand governance at Aviva, discusses how the insurance company demonstrated to its employees that reputation is one of the key drivers of growth.
Heathrow’s reputation management – navigating complex terrain
Presentation by Andrew Mitchell, head of strategic communications and policy, Heathrow Airport and Anna Salter, director, consultancy and integration, Kantar Media
The role of business in society today
Panel discussion: What are stakeholders looking for beyond business performance? What is the purpose of business? How do you make the case for building the corporate brand and priorities into something that is more meaningful to society?
Fireside chat: the role of reputation
Ross McEwan, chief executive of RBS, will discuss the importance of reputation with Gordon Tempest-Hay, chief executive of Teneo Blue Rubicon
The language of reputation
Matt Carter, founder of Message House, presents new research into the language that companies use to describe their reputations, highlighting those terms that resonate with consumers
Fireside chat: the role of culture
Sacha Romanovitch, chief executive of Grant Thornton, will share how she is driving cultural change through the organisation with Helen Dunne, editor of CorpComms Magazine
The importance of leadership
Panel discussion: It starts at the top; the DNA of a business is set by its leaders. Employees want bosses they can respect. They want bosses who will speak out on the issues that matter to them. How do charismatic leaders impact the reputation of a business?
Blending data and insights to drive performance
Dominic Redfearn, global brand and communications director at Diageo, shares how the company uses real-time and periodic measurement to deliver its reputation strategy
Where next for reputation management?
Panel discussion: Who owns reputation? Should reputation be viewed as a risk, like any other? Should it come under the remit of risk officers? Will executive remuneration ever be linked to a company’s reputation?
Gordon Tempest Hay
If you have a query, or if there's something you'd like to chat to us about, let us know: