Making content work for you

20
April

A free-to-attend morning event for in-house communications professionals,  brought to you by CorpComms Magazine, in association with WE Communications 

Location: Saw Swee Hock Centre, 1 Portugal St, London WC2A 2AP

9.00     Coffee and networking

9.30      Welcome
               Marcus Sorour, vice president, WE Communications shares some insights from the agency’s groundbreaking Stories in Motion study

9.45      How the Church of England reaches its online congregation

                Adrian Harris, deputy director of communications (digital), Church of England

10.00    Panel discussion – what does ‘digital first’ mean?

                Adrian Harris, deputy director of communications (digital), Church of England

                Kathryn Sutton, social media manager, Schroders

                Simon Thresh, global communications, AB InBev

                Gareth Davies, head of digital and insight, WE Communications

                Andrew Jennings, social media lead,  HSBC Bank

10.45    Coffee

11.00    The importance of the corporate website

                Carmen Whitelock, head of group channels and brand, RSA Group

                Carmen will share the story of relaunching UK insurer RSA’s corporate website to better meet the needs of its various stakeholder groups *

11.20    Why don't my stories get coverage?

James Quinn, group business editor, Telegraph Media Group, in conversation with Helen Dunne, editor, CorpComms Magazine, discusses what makes a good corporate story for traditional media*

11.40     Cut out the middle man: communicating directly with their audiences  

A series of five minute presentations showing how various companies now use their own platforms to deliver messages and features about their research and initiatives


                 Mark Maguire, UK communications director, GE


                 Lindsay Baldwin, head of communications, British Heart Foundation


                  Other panellists to be announced


Followed by a panel discussion featuring Charles Yardley, chief operating officer, City AM, a publication that has torn up the rule book and now allows brands to directly publish on its website.


City AM has torn up the rule book, and now allows corporate brands to directly publish on its website for a monthly fee. In a panel discussion, moderated by Helen Dunne, Charles will explain why he thinks this is the future of publishing.


12.30     Lunch


* This session is conducted under the Chatham House rule

 

Speakers

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