Social media

Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another

From zero to hero – Leicester City will now go down in footballing history but keeping their feet on the ground will serve the team well

The WWF turns to emojis to connect with audiences

Chevrolet broke new ground when it issued a press release in emojis but other organisations are also experimenting with the visual language

London’s Theatreland is embracing social media to connect with fans and create brand ambassadors for each show

When firefighter Mat Riley competed in The Great British Bake Off, it effectively gave permission for the London Fire Brigade to talk about the show, but what are the rules of brandjacking?

NASA’s social media teams use as many channels as possible to share stories and knowledge from space