Social media
Telling the National Trust story
The National Trust has overhauled its social media content strategy to ensure that it is relevant and up-to-date and engaging for all audiences
Sharing stories at HSBC
HSBC NOW is a powerful platform to share employee stories and build engagement
One role but many hats
Community management has moved from moderation to providing a real insight into a company’s greatest free focus group
What is the true value of a brand?
Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another
The golden ticket won by Leicester City
From zero to hero – Leicester City will now go down in footballing history but keeping their feet on the ground will serve the team well
Chevrolet uses emojis in press release
Chevrolet broke new ground when it issued a press release in emojis but other organisations are also experimenting with the visual language
All the world’s a stage
London’s Theatreland is embracing social media to connect with fans and create brand ambassadors for each show