Social media
When leaks cause issues
What is the appropriate response from a company when its proposed merger or acquisition is leaked to the media?
Should PRs mimic Donald Trump’s style with the media?
What is the most appropriate and productive way to respond to an inaccurate story in the media? Donald Trump’s approach seems wanting
Getting the news out to the media
The world of media distribution services is changing to embrace more forms of content and also bloggers and influencers
Travelling with culture
Transport for London’s Poems on the Underground has brightened commuters’ lives for more than 30 years
What is the role of attribution modelling?
Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap
In fake news we trust
If social media is increasingly the way that people ‘get’ their news, how can media organisations ensure the truth and not fake news is getting through?
The rise of Twibel
What is the best course of action against allegations on social media?
It’s behind them for this year
Not content with a staff choir, PwC puts on a pantomime every year for charity… oh, yes they do!