Social media

Transport for London’s Poems on the Underground has brightened commuters’ lives for more than 30 years

Metrics to demonstrate the impact of an advert are increasingly redundant in a time of social media but attribution modelling may fill the gap

If social media is increasingly the way that people ‘get’ their news, how can media organisations ensure the truth and not fake news is getting through?

What is the best course of action against allegations on social media?

Not content with a staff choir, PwC puts on a pantomime every year for charity… oh, yes they do!

The National Trust has overhauled its social media content strategy to ensure that it is relevant and up-to-date and engaging for all audiences

HSBC NOW is a powerful platform to share employee stories and build engagement

Community management has moved from moderation to providing a real insight into a company’s greatest free focus group