Long-reads

Communications planning is a vital part of an in-house corporate communicator’s duties

The Co-op has returned to its roots, bringing back it old name and logo, as it reconnects with its members and spells out what a cooperative means today

Community management has moved from moderation to providing a real insight into a company’s greatest free focus group

A sleepover at a planetarium for 25 children with Type 1 Diabetes allowed Abbott Laboratories to showcase new technology that monitors their condition without the need for painful injections

Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another

The travel industry may appear to be all about sun, sea and sand but the reality is regular mini crises and occasional tragedies

When Hampshire Constabulary retried a suspect already acquitted of the brutal murder, the communications strategy needed to be carefully defined

Facebook at Work promises to shake up employee engagement with a new platform based on the familiar social network

Did social media provide a better insight into the EU Referendum than pollsters’ predictions?