Long-reads
Setting out the corporate stall
Communications planning is a vital part of an in-house corporate communicator’s duties
A Co-op for the new Millennium
The Co-op has returned to its roots, bringing back it old name and logo, as it reconnects with its members and spells out what a cooperative means today
One role but many hats
Community management has moved from moderation to providing a real insight into a company’s greatest free focus group
Free to Dream
A sleepover at a planetarium for 25 children with Type 1 Diabetes allowed Abbott Laboratories to showcase new technology that monitors their condition without the need for painful injections
What is the true value of a brand?
Deciphering the myriad rankings of brand values and reputation is not easy and explains why Brand A can rank highly in one list and flounder in another
Treading a fine line
The travel industry may appear to be all about sun, sea and sand but the reality is regular mini crises and occasional tragedies
The challenge of jeopardy
When Hampshire Constabulary retried a suspect already acquitted of the brutal murder, the communications strategy needed to be carefully defined
The arrival of Facebook at Work
Facebook at Work promises to shake up employee engagement with a new platform based on the familiar social network
Did social media call Brexit?
Did social media provide a better insight into the EU Referendum than pollsters’ predictions?