CorpComms Magazine

2008 Trends in Corporate Communications

Welcome to the most detailed and comprehensive research into the salaries and career prospects of the in-house corporate communicator, produced by VMA Search and CorpComms Magazine.

Reputation is today viewed as a key business asset. It is as vital to a company's lifeblood as a customer base. But it has taken several high profile events, such as the collapse of Enron, when one of the world's most respected energy companies unravelled within days, for some chief executives to appreciate its value. As a consequence, the importance of the corporate communicator has never been higher.

But preserving reputation in today's world of 24/7 news coverage and an omnipresent Internet, which has brought customer power to the fore, is a constantly evolving challenge. It is no longer enough to brief an editor on a broadsheet newspaper and hope their published words of wisdom will assuage concerns.

Today's corporate communicator is a juggler, balancing the requirements of increasingly demanding chief executives, ever challenging stakeholders and an insatiable media. They must have a view on everything from carbon neutrality to corporate social responsibility to government affairs, and understand the implications of their view on corporate reputation.

VMA Search and CorpComms Magazine have sought the opinions of some of the industry's leading in-house corporate communicators on their role today. They have also surveyed the readers of CorpComms Magazine, receiving more than 150 responses to an in-depth online questionnaire. The results offer the most detailed and comprehensive research into salary trends in this industry ever undertaken.