Issue 65 - March 2012
New issue
Offsetting the Olympic footprint
Author: Emily Nicholls | Topic: CSR
BP's Target Neutral initiative enables spectators at London 2012 to offset the carbon footprint of their journeys
These figures don't add up
Author: Nigel Hawkes | Topic: Best practice
The rise of bogus percentages and the numeracy aptitude of the PRs behind the claims
A PR disconnect
Author: Helen Dunne | Topic: Public relations
One in seven agencies say clients know nothing about PR
A picture tells the story
Author: Helen Dunne | Topic: Internal communications
Rentokil Initial uses digital story telling campaign to explain its role
Partnering with social enterprises
Author: Rachel Humphris | Topic: Sponsorship
Deloitte's new initiative to draw on its skills and strengths to transform social enterprises into businesses ready for investment
Collaborative workforces
Author: Caroline Poynton | Topic: Internal communications
Caroline Poynton examines how social intranets are transforming business and encouraging collaboration across the workforce
Changing the public face
Author: Dean Spurrell | Topic: Social media
Does social media represent an opportunity or threat for local government?
The city that lies beneath
Author: Antony Robbins | Topic:
Antony Robbins, head of communications at the Museum of London was behind the Streetmuseum app reflects on the lessons he has learned
A passage to India
Author: Helen Dunne | Topic: Profile
Helen Dunne meets David Nisbet, head of group corporate affairs at Cairn Energy, and hears about starting with a blank piece of paper
Every voice counts
Author: Helen Dunne | Topic: Internal communications
A review of a research study on behalf of Rentokil Initial to assess the links between employee survey results and key performance indicators
