Issue 62 - November 2011
Cleaning up the lobby shop
Returning to business
Author: Andrew Cave | Topic: Public relations
Getting back to business as usual in the wake of G4S's abortive takeover deal
Open to debate
Author: Dan Roberts | Topic: Personal View
Dan Roberts, national editor of The Guardian, explains the rationale for open sourcing the newspaper's news list
How not to measure identity fraud
Author: Nigel Hawkes | Topic: Statistically speaking
Nigel Hawkes, director at Straight Statistics, sets the record straight about alarmist surveys on identity fraud
Once upon a time
Author: Andrew Cave | Topic: Corporate reporting
The art of storytelling in public relations
Cleaning up the lobby shop
Author: Clare Harrison | Topic: Public affairs
How the lobbying industry is reacting to persistent scandals and the growing cries for regulation
A lasting partnership
Author: Douglas Rouse | Topic: Best practice
Douglas Rouse, director of corporate partnerships at Save the Children, shares advice on working successfully with corporate partners to win and sustain mutually beneficial partnerships
Promoting the bright side
Author: Clare Harrison | Topic: Social media
How Debenhams used Twitter after the riots to achieve positive media coverage
View from The Bridge
Author: Sheli Rodney | Topic: Reputation management
Behind the scenes at GolinHarris's 24/7 newsroom - real time conversation in action
More than just a lick of paint
Author: Clare Harrison | Topic: Profile
John McLaren, global director of corporate communications at AkzoNobel, has a refreshing view of the world
Message not received
Author: Various authors | Topic: Take One Problem
Advice to BlackBerry's parent company RIM on how to communicate during any future crises
Getting staff on side
Author: Dorothy Welsh | Topic: Personal View
Dorothy Welsh, sales and marketing director at Gleneagles, describes an initiative to transform staff into the luxury hotel's greatest ambassadors
Google+ for brands
Author: Sheli Rodney | Topic: Revision Notes
A hullaballoo about a new social network
Precise Exchange
Author: Helen Dunne | Topic: Social media
The role of government within business: supportive or obstructive?
