Issue 61 - October 2011
Social resourcing
Undercover Boss and beyond
Author: Zoe Melarkey | Topic: Public relations
Zoe Melarkey, PR programme manager at npower, reveals the reasons why the energy company took part in Channel 4's Undercover Boss and the benefits
Why you should expect less
Author: Anonymous | Topic: Personal View
A director of a leading PR agency responds anonymously to last month's column from Evening Standard City correspondent Simon English
Recruitment goes social
Author: Rosie Murray-West | Topic: Recruitment
The hiring process is increasingly being carried out on social networking sites, finds Rosie Murray-West
Reflections on the NLA/Meltwater case
Author: Dominic Young | Topic: Media relations
Dominic Young, former chairman of the Newspaper Licensing Agency, reviews the recent High Court decision on licensing newspaper websites
A social approach to the media
Author: Helen Dunne | Topic: Media relations
Helen Dunne discovers the thinking behind HSBC's social media newsroom offering
The right to reside at Dale Farm
Author: Alan Anstead | Topic: Public relations
Alan Anstead, founder and chief executive of Equality, a charity to uphold and support the rights of ethnic minorities, discusses how the Travellers at Dale Farm are turning around public opinion
Fired up and ready for action
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Richard Stokoe, head of communications for the London Fire Brigade, and learns about risky Dot Cottons and youthful Yepples
The Meltwater response
Author: Jens-Petter Glittenberg | Topic: Media relations
Jens-Petter Glittenberg, director of new business development at Meltwater Group, responds to Dominic Young and offers the company's reasoning for continuing legal action against the NLA
NLA responds to Meltwater
Author: David Pugh | Topic: Media relations
David Pugh, managing director of the NLA, responds to claims in Meltwater's article and clarifies myths about online copyright law
A sentimental approach
Author: Andrew Cave | Topic: Media Evaluation
Andrew Cave considers the role of sentiment analysis in establishing the mood of the people when it comes to business
Spreading the good word
Author: Andrew Cave | Topic: Media relations
Andrew Cave finds that media training is flourishing despite the fragile economic environment
Something to report
Author: Various authors | Topic: Take One Problem
Three corporate reporting experts explain what the paper could mean for company communications
Surely it could be you?
Author: Nigel Hawkes | Topic: Statistically speaking
Nigel Hawkes, director at Straight Statistics, thinks that the National Lottery's PR efforts rather contradict the spirit of the game
