Issue 60 - September 2011
Going for gold
Going for gold
Author: Andrew Cave | Topic: Sponsorship
Andrew Cave considers the risks for commercial sponsors in the lead up to London 2012
Policing the riots
Author: Emily Nicholls | Topic: Social media
Emily Nicholls considers the use of social media by the nation's police forces during the August riots
Play time
Author: Sheli Rodney | Topic: Best practice
Sheli Rodney goes beyond the gamification hype to find out whether game mechanics can really revolutionise stakeholder engagement
Powerful counsel
Author: Helen Dunne | Topic: Profile
Helen Dunne talks to Fiona Stark, director of corporate affairs at E.ON UK, and learns how customer relations have risen to the top of her busy workload
A new type of emergency plan
Author: Amanda Coleman | Topic: Reputation management
Amanda Coleman, head of corporate communications at Greater Manchester Police, shares valuable insights that the force learned from the August riots
From media relations to business strategy
Author: Andrew Cave | Topic: Careers
The essential qualities that companies are looking for in their corporate communicators are changing, as Andrew Cave discovers
Sustaining reputation
Author: John Neilson | Topic: Top ten tips
John Neilson, director of communications, international at BAE Systems, shares his tips on how to sustain corporate reputation during a crisis
Seeing double over school age drinking
Author: Nigel Hawkes | Topic: Statistically speaking
Nigel Hawkes, director at Straight Statistics, warns that fears over teens being influenced by alcohol companies on social media may be exaggerated
Gold medal engagement
Author: Various authors | Topic: Take One Problem
With less than a year now until the opening ceremony of London 2012, perhaps it is time that employers considered how they will cope with a flurry of sickies or requests for holidays from staff desperate to see the action (and Team GB increase its haul of gold medals). Three experts offer their advice on coping with staffing issues during the Olympic Games
I expect more
Author: Simon English | Topic: Personal View
Simon English, City correspondent on the Evening Standard, complains that PRs just do not learn
It's time to party on
Author: Clare Harrison | Topic: Public affairs
Clare Harrison finds out whether communicators still need to attend the annual party conference season
How hacks use social media
Author: Helen Dunne | Topic: Social media
Helen Dunne reviews the latest Meet the Media panel debate, hosted by PR Newswire, in which journalists downplay the role of Twitter as a serious source
