Issue 58 - June/July 2011
The legal issue
Suppressing the press?
Author: Andrew Cave | Topic: Media relations
Andrew Cave examines the rise of superinjunctions and asks if they are ever justified
The Break Up
Author: Helen Dunne | Topic: Public relations
Helen Dunne considers National Australia Bank's audacious campaign to distance itself from Australia's banking community and improve customer satisfaction
The rise of the intranet
Author: Clare Harrison | Topic: Internal communications
Clare Harrison considers how the intranet is becoming a valuable tool in the internal communicator's armoury
Filling the gap
Author: Charlotte Beugge | Topic: Careers
Communications professionals are increasingly considering interim positions as a way of introducing flexibility into their working lives, finds Charlotte Beugge
From buses to ambulances
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Sarah Pinch, the first recipient of the Chartered Institute of Public Relations and Institute of Directors annual prize for PR Director of the Year, and learns about the bumpy journey from buses, to trains, to Private Eye
Training for PRofessionals
Author: Rosie Murray-West | Topic: Careers
As public relations is increasingly viewed as a profession, Rosie Murray-West considers the role of accredited training courses
The customer service gurus
Author: Sheli Rodney | Topic: Digital media
O2 goes the extra mile to assist customers, finds Sheli Rodney
The story of a crisis
Author: Helen Dunne | Topic: Reputation management
Helen Dunne reviews the findings of Precise's analysis of the media coverage of corporate crises
Oxfam spins tasty tale
Author: Rishab Mehan | Topic: Statistically speaking
Rishab Mehan, director at Straight Statistics, analyses Oxfam's claims on global food consumption
Taking off
Author: Andrew McCallum | Topic: Top ten tips
Andrew McCallum, executive director of communications and external affairs at Gatwick Airport, shares his tips on what to focus on as an incoming director of communications
Speaking in Tongues
Author: Various authors | Topic: Take One Problem
Three experts offer their advice on how to cope when messages are lost in translation
Cutting out the hot air
Author: Harry Morrison | Topic: Personal View
Harry Morrison, general manager of the Carbon Trust Standard, considers the role of brand building in a low carbon economy
Philip Morris v Australia
Author: Helen Dunne | Topic: Revision Notes
Australian government plans to strip company logos from cigarette packets
