Issue 56 - April 2011
The nuclear fallout
The power of nuclear
Author: Andrew Cave | Topic: Reputation management
Andrew Cave considers the reputational issues surrounding nuclear power in the wake of the Japanese earthquake and Tsunami
Precise Exchange
Author: Helen Dunne | Topic: Media relations
Is it ever possible to regulate financial journalists?
A deal for healthy living
Author: Rosie Murray-West | Topic: CSR
More than 150 food and drinks companies have signed up to a new voluntary scheme to prevent obesity and alcoholism. Rosie Murray-West finds out why
Location, location, location
Author: Sheli Rodney | Topic: Digital media
Sheli Rodney checks in to location-based social media, and finds out how brands can engage with consumers via applications like Foursquare and Facebook Places
An ethical dilemma
Author: Andrew Cave | Topic: Reputation management
Andrew Cave considers the unique challenges faced by overseas companies operating in Japan when the official advice is to evacuate expatriates
A just cause
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Kate James, chief communications officer at The Bill & Melinda Gates Foundation, and learns about the role of PR in philanthropy
Creativity is for all
Author: Lee Ann Daly | Topic: Top ten tips
Lee Ann Daly, executive vice president and chief marketing officer at Thomson Reuters Markets, shares her tips on rethinking business-to-business marketing
Days of the weak
Author: Nigel Hawkes | Topic: Statistically speaking
Nigel Hawkes, director at Straight Statistics, is unimpressed by fruity claims but minimal evidence in a new release about 'weakdays'
Tell it like it is
Author: Various authors | Topic: Take One Problem
George Osborne's recent Budget speech would likely have given sleepless nights to his advisers. Three experts offer their advice on giving an unpalatable speech
The trust economy
Author: Allan Schoenberg | Topic: Personal View
Allan Schoenberg, director of corporate communications, CME Group, analyses the role of social media in building trust in organisations
The AV Referendum
Author: Sheli Rodney | Topic:
Yes or No? That is the question...
