Issue 54 - February 2011
Coping with WikiLeaks
Coping with WikiLeaks
Author: Andrew Cave | Topic: Reputation management
Andrew Cave considers the challenge that WikiLeaks poses to communicators
One message, many markets
Author: Lachlan Johnston | Topic: Top ten tips
Lachlan Johnston, brand and communications director of Cable & Wireless Communications, shares his tips on managing communications across an international business
Licence to print money
Author: Andrew Cave | Topic: Media relations
Andrew Cave reviews the current debate about licensing newspapers' websites in light of the recent High Court decision
From meerkats to opera stars
Author: Rosie Murray-West | Topic: Brand
Rosie Murray-West learns how financial services companies are exploiting character-based advertising and social media to drive sales
Fashionable impact
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Ed Watson, head of PR at Debenhams, who brings a down to earth approach to communications
Cultural change
Author: Rosie Murray-West | Topic: Digital media
Museums and galleries are dusting down their fuddy duddy images and embracing new tools of communications, as Rosie Murray-West discovers
The power of the brand
Author: Sally Sykes | Topic: Public relations
Sally Sykes, communications director of the Health and Safety Executive, has looked into the future, and thinks that it's rather bright for PR
The role of the comms director
Author: Helen Dunne | Topic: Careers
Helen Dunne investigates the key characteristics valued in a communications director
Without the proverbial paddle
Author: | Topic: Take One Problem
An unprecedented amount of burst pipes, following a rapid thaw, left about 56,000 homes in 80 towns and villages in Northern Ireland without water over the festive season, some for up to 12 days. The chaotic response by Northern Ireland Water coupled with emergency supplies of bottled water from the Scottish government prompted widespread criticism of the region's underinvestment in infrastructure and development
Recruiting for the future
Author: Richard Stephenson | Topic: Personal View
Richard Stephenson, director of public relations, Royal Mail Group, offers his views on how to attract the brightest and the best - and keep them
Gross National Happiness Index
Author: Helen Dunne | Topic: Revision Notes
From April, statisticians will attempt to measure our happiness levels. What's that all about?
Hysteria in numbers
Author: Helen Dunne | Topic: Statistically speaking
Introducing a new monthly column sponsored by Straight Statistics that will highlight the misuse of statistics in communications
Precise Exchange
Author: Helen Dunne | Topic: Reputation management
Communicating through a crisis
