Issue 53 - January 2011
Hostage situation
Hostage to fortune
Author: Andrew Cave | Topic: Reputation management
Andrew Cave examines the complex issue of communications during a hostage situation
Battling on all fronts
Author: Andrew Cave | Topic: Profile
Andrew Cave meets Charlotte Lambkin, group communications director at BAE Systems, and winner of CorpComms Magazine's ‘Communications professional of the year 2010'
Changing behaviour
Author: Caroline Poynton | Topic: Public relations
Companies are drawing on lessons learned from the public sector to launch campaigns that change the behaviour of consumers, finds Caroline Poynton
Crossing the divide
Author: Andrew Cave | Topic: Public sector/nonprofit
Andrew Cave looks at potential opportunities for public sector communicators to move to the private sector
Seal of approval
Author: Sheli Rodney | Topic: Customer engagement
Which? has enjoyed huge success with its Best Buy icon licensing scheme, finds Sheli Rodney
