Issue 52 - November/December 2010
Tweeting on the beat
Bobbies on the tweet
Author: Sheli Rodney | Topic: Public sector/nonprofit
Greater Manchester Police's Twitter Day proved a huge success in engaging the public and educating citizens about what policing really involves, finds Sheli Rodney
Filtering the debate
Author: Andrew Cave | Topic: Public relations
Andrew Cave looks at new recommendations by the FSA to restrict unguarded conversations with journalists
Ready for your close up?
Author: Helen Dunne | Topic: Media relations
Brewing giant SABMiller takes its photographic image just as seriously as its brand image, as Helen Dunne discovers
A learning process
Author: Simone Novotny Couto Pereira | Topic: Top ten tips
Simone Novotny Couto Pereira, transparency and accountability manager at Amnesty International, shares advice on creating your first ever full annual report
Breaking the mould
Author: Sheli Rodney | Topic: Brand
Channel 4's iconic logo pushes boundaries with a flexible structure, finds Sheli Rodney
Now you see it
Author: Nick Fitzherbert | Topic: Media relations
Nick Fitzherbert, owner of Nick Fitzherbert Training & Development, explains how he applies the rules of magic to presentation skills
The communications troubleshooter
Author: Charlotte Beugge | Topic: Profile
Charlotte Beugge meets former Equitable Life spokesman Tony McGarahan who now spends his time sorting out troubled corporate communications departments
Their masters' voice
Author: Caroline Poynton | Topic: Reputation management
Caroline Poynton considers whether trade unions need a new strategy to win general support for industrial action
The perfect hedge
Author: Helen Dunne | Topic: Reputation management
When and industry is on its knees, it requires a cohesive and determined PR strategy in order to stand tall, finds Helen Dunne
GPs face new challenge
Author: Stephen Watkins | Topic: Personal View
Stephen Watkins, media manager at NHS Redbridge, discusses the changing media role for GPs as they take responsibility for health services
Honey, who stole the bees?
Author: Louisa Coward | Topic: CSR
The Co-operative Group is working to save the honeybee, as Louisa Coward discovers
Mind the Gap
Author: | Topic: Take One Problem
Just one week after launching a new logo, clothing retailer Gap reverted to its 20 year old image after an 'outpouring of comments' on its Facebook page against its updated look. Mark Hansen, president of Gap Brand North America, said customers always came first and the next time the retailer looked to evolve its logo, it would 'handle it a different way'
Choosing to cooperate
Author: Marc Schmid | Topic: Personal View
Marc Schmid, head of communications at Blackburn with Darwen and NHS Care Trust Plus, discusses the council's innovative partnership
Tea Party politics
Author: Louisa Coward | Topic:
Who are the 'tea baggers' and what do they stand for?
