Issue 50 - September 2010
Two becomes one
Two becomes one
Author: Andrew Cave | Topic: Public relations
Andrew Cave considers the importance of internal communications during the merger process
Boris, Barclays and the Big Blue Branding
Author: Louisa Coward | Topic: Sponsorship
Louisa Coward considers the benefits reaped by Barclays Bank in sponsoring London's new cycle hire scheme
Here's looking at you
Author: Caroline Poynton | Topic: Media relations
Caroline Poynton considers the role of web television as part of a corporate communicator's armoury
Pressing for change
Author: Helen Dunne | Topic: Profile
Helen Dunne meets Jonathan Collett, director of communications at the Press Complaints Commission, who believes that it is time to adopt a transparent approach
Flying colours
Author: Sheli Rodney | Topic: Brand
A brand re-ignition for Virgin Atlantic Airways includes some inspired design aspects for its aircraft
Back to basics
Author: Simon Gordon | Topic: Top ten tips
Simon Gordon, head of external relations at the National Landlords Association, offers his advice on what makes a top communicator
Deciphering the path ahead
Author: Caroline Poynton | Topic: Corporate reporting
Caroline Poynton considers how companies are coping with new regulatory requirements and the need to be transparent and engaging in their annual reports
Bridge over the River Wye
Author: Louisa Coward | Topic: CSR
Buxton hopes to paint the town green with its new 'on the go' recycle stations, as Louisa Coward discovers
A different sense of reality
Author: Nicola Foley | Topic: Digital media
It is now possible to change consumers' perceptions of reality with online experiences, as Nicola Foley discovers
The state we're in
Author: | Topic: Public relations
A new survey provides valuable insight into the current status of the European PR industry and the challenges it now faces
The fundamentals
Author: Justin Roux | Topic: Personal View
Justin Roux, senior vice president of communications at metal and manufacturing group Luvata, and chairman at the Communications Committee of the European Copper Institute, offers his views on why remembering the basics is essential
Examining results
Author: Louisa Coward | Topic: Revision Notes
Kids are getting too clever. Again.
